Job Description

Job Description

Job Description

About the Role

The Business Performance Coach (BPC) is a senior level, results driven, individual responsible for driving revenue growth, referral production, and sales conversion performance across the A Place At Home franchise network. 

 

In this role, you will lead through influence by setting clear expectations, enforcing standards, and holding franchise owners accountable to disciplined outcomes and repeatable business processes.

 

This is a remote role with regular travel required.

 

What You'll Do

• Conduct structured one-on-one coaching sessions and regular field/on-site visits.

• Own sales performance outcomes across assigned franchise territories; setting expectations for sales activity, pipeline health, and conversion metrics.

• Directly address underperformance and implement corrective action plans as needed. 

• Drive aggressive development of professional referral pipelines.

• Enforce disciplined outreach cadence, follow-up standards, and relationship management.

• Establish and monitor financial benchmarks, KPIs, and performance standards in order to identify trends, gaps, and risks.

• Serve as the “voice in the field” for the National Office - bringing insights, surface barriers, and helping to shape tools, systems, and training.

What We're Looking For

• Bachelor’s degree with a focus in business, marketing, healthcare administration, or a related field is required. Experience may be substituted for education on year-for-year basis.

• Sales training credentials (e.g., Sandler, Challenger, SPIN, MEDDICC, or similar) is preferred.

• At least 5 years of experience in service industry operations or sales leadership, sales coaching, business development, or revenue performance roles is required. 

• Experience in healthcare or healthcare-adjacent environments (homecare, hospice, home health, senior living, medical devices, therapy services, staffing, etc.) is preferred. 

• Strong working knowledge of CRM usage and sales hygiene (stages, forecasting, activity logging, pipeline reviews).

• Proven experience creating and improving sales and/or operations playbooks.

• Ability to simplify complex services into clear value propositions for families and professional referral sources.

• Understanding of how to build durable referral networks and expand accounts through value, responsiveness, and credibility.

• High comfort level running sales huddles, training sessions, regional workshops, and peer-to-peer best practice forums.

 

Additional Work Requirements

• Ability to travel to Omaha, Nebraska office as needed.

• Ability to travel at least one time per month. 

• Ability to successfully complete pre-employment background screenings.

About A Place At Home

A Place At Home empowers individuals with an entrepreneurial spirit to achieve the freedom and fulfillment of business ownership. As a franchised home care brand of Dovida, a leading global provider of in-home care, we support franchisees with proven expertise in sales strategy, marketing, staffing, and operations. Our "We are CARE" philosophy — Compassionate, Accountable, Respectful, and Ethical — guides everything we do.

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